It demonstrates that Museums contribute much to society, including the economy.
Harry Potter: The Exhibition
Projects that establish NSW as the ‘first place in Australia to do business’ are critical to sustain economic growth.
The Powerhouse Museum was the first and only stop of Harry Potter™: The Exhibition in Australia. The exhibition has claimed the mantle as the most successful paid exhibition in NSW history, generating a record $46.9 million for the NSW economy and attracting over 382,500 visitors, including 79,093 international and interstate visitors who came to Sydney to see the exhibition. The exhibition’s marketing campaign reached over 10 million Australians, enhancing Sydney’s reputation for hosting world class cultural events.
Visitors to the exhibition commented:
“This exhibition is one of the best I’ve experienced and is at the same levels as the top museums around the world”.
“It was amazing, thank you for allowing the public to witness the extraordinary magic of Harry Potter”.